Our Story

Our mission is to fuse traditional artistry with contemporary fashion, creating unique pieces for the modern woman. We aim to bridge the gap between artisan and customer—honouring the makers behind each piece and the Earth that provides the materials. We proudly collaborate with small businesses in India, ensuring fair wages and safe, respectful working environments. Our customers value not just the elegance and quality of our clothing, but the story, care, and integrity behind it. Now available worldwide, Soul of Sita brings conscious fashion to a global community.

Soul of Sita really comes from the heart. I’ve always had a deep love for India, and Jaipur in particular — it’s such a magical, creative place, full of colour, history and craftsmanship. The collection uses traditional woodblock-printing techniques carried out by Jaipur artisans on beautiful quality cottons, and the overall feel is very boho, expressive and soulful.Earlier in my career I designed for Monsoon, at a time when the brand genuinely immersed itself in Indian craft and celebrated the artisans behind it.

That experience stayed with me, and Soul of Sita is my way of revisiting that world — of honouring those skills and bringing them into a modern, wearable collection. With the current trade initiatives between the UK and India, it felt like the perfect moment to do this properly, and I’m incredibly proud of how the range has come together. It is a range of womenswear and accessories made with natural fabrics using traditional handicrafts of Jaipur.